Since 1895

Swarovski

Founder Daniel Swarovski’s mastery of crystal cutting has defined the company.

His enduring passion for innovation and design
has made it the world’s premier jewelry and accessory brand.

Today, the family carries on the tradition of delivering extraordinary everyday style
to women around the world.

Craftmanship & Mastery

About

With constant challenges and craftsmanship,
we research and develop various technologies
to provide the highest quality products to our customers.

Also, I fulfill my social responsibility through various cultural projects
and donation activities.

Crystal of Imagination

Decoration

Explore decorations ranging from home decoration to
crystal characters to figure liners.

Includes the popular
Disney collection, beautifully crafted nature-inspired items,
and the annual Swarovski ownership.
View all series

Snow-white

Snow-white


She sees the world in a simple, unguarded way and expresses a purity and honesty in her presence and demeanor.

Elsa

Elsa


She is the perfect mythic character magical and larger than life.
rateful her kingdom now accepts her.

Ariel

Ariel


Whether on feet or fins, she stands up for what she wants, and always finds the courage to dive into something new.

Tinkerbell

Tinkerbell


Sweet and sassy Tinkerbell always has her friends' backs-even if it means keeping a secret about a massive and mysterious creature.

Design with Swarovski

Collaboration

Welcome to the Swarovski Creators Lab.

Here, we’re dreaming up uniquely collectible, limited-release items,
created in collaboration with esteemed brands worldwide. The invitation to explore is yours.
More View

  • For Every Collection

    Jewelry

    It's built with the power to make a difference
    to suit your jewelry out and give you a level of
    heightened flair that can make you burst out
    with lightning.

    The optical jewelery collection is essential to complete
    abeautiful ensemble. It is the basis of the railroad.
    From low-capacity stud earrings to multi-stacking rings,
    increase your daily life with the wonderful world of crystal
    that jewelry eases.

Design with swarovski

Heritage

From inspiration for the new collection to its launch,
Swarovski continues its unprecedented and creative journey.

From setting trends to focusing on design and branding,
everything that comes with its own story is a perfect craftsmanship
with our 125-year tradition.

Through continued advances in materials
and technology, Swarovski has become the leading company
in crystal cutting today.

  • 1891

    Design Culture In 1891, Daniel Swarovski’s vision was to create “a diamond for everyone”. He invented an electric machine that cut more accurately than ever before, marking the beginning of a new era for crystal.

  • 1980

    Creative Dialogue Inspired by decades of creative collaborations and expertise, Swarovski opened its first boutique in the 1980s.

  • 2008

    Crystal Forest Explore our new stores. In 2021, Creative Director Giovanna Engelbert's vision comes to life in our new store concept, with an explosive approach to color, size and styling.

  • 2021

    New Store Explore our new stores. In 2021, Creative Director Giovanna Engelbert's vision comes to life in our new store concept, with an explosive approach to color, size and styling.

Swarovski world

spotlight

Exclusively from Swarovski, 24 Hour Very Peri's Limited Edition Aura exudes the aura

The optical jewelery collection is essential to complete abeautiful ensemble.
It is the basis of the railroad. From low-capacity stud earrings to multi-stacking
rings, increase your daily life with the wonderful world of crystal that jewelry eases.

Contact

Open time
Monday - Friday
9:00 AM - 7:00 PM
Saturday
9:00 AM - 6:00 PM
Central Time. An appropriate spokesperson will respond
to media inquiries as soon as possible, within business hours.
Tel. +43 1 3240000